Dink Styles

The fashion world not only belongs to the celebrities in the field of entertainment. In the world of sports, the arena game could be a “catwalk” for athletes. Athlete on the tennis court can freely show costumes with a more varied models.

Even for the event at Wimbledon with a rule to wear all-white costume, some athletes who have a special design can look fashionable.

Maria Sharapova and Roger Federer is a tennis era of the 2000s who designed clothes are always different from any other tennis player. Their sponsor, Nike, always have a special design for these two stars. Sharapova and Federer even always involved in every new design.

At Wimbledon 2008, Sharapova appeared with a tuxedo collar model employer and shorts. Russian tennis players have always wanted to look luxurious and elegant in every Wimbledon. While Federer made a lot of people commented with army jacket look at Wimbledon 2009.

This year, the show starts off a new costume at the Grand Slam Australian Open in Melbourne, 18-31 January. Sharapova, who before the Australian Open binding contract with Nike for 70 million U.S. dollars for 8 years, as usual, the most fashionable look.

Sharapova wore a blue dress with chiffon overlay slightly shorter, with a greenish blue color. Yellow rope around his waist to accent the dress worn only once this Sharapova because she was eliminated in the first round.

As most glamourous tennis player, Sharapova never forget the jewelry to enhance your appearance. Since 2008, he was sponsored by Tiffany & Co. who always gives Sharapova new earrings to wear in the grand slam.

Cooperation with Swarovski also been done in the year 2007 for the United States Open. Nike issued a red dress with 600 Swarovski crystals for decoration on the chest. The idea is taken from the Manhattan skyline, New York, the site of the tournament. Unfortunately, this dress worn only once because he was eliminated in the second half.

“Sharapova’s like David Beckham in football. He has become part of a celebrity, “said Stefan Szymanski, professor of economics at Cass Business School in London, as contained in sportbusiness.com site.

Other athletes who also have their own design is Venus Williams. Venus even costume their own label, Eleven, which is characterized by a V shape cut, as in the chest in yellow costume worn Venus in Melbourne.

In the son, Federer always look elegant costume though generally the same as other players, namely t-shirt and shorts. However, Federer always looks neat because of the size of his clothes fit the body. This is different to Andy Roddick who always wore baggy t-shirt from Lacoste. Despite not having his own label, Federer already has a special design with the initials RF characteristics in the clothes and shoes he wore.

Rival Federer, Rafael Nadal, the man ever to break the costumes-it’s just wearing capri pants and sleeveless T-shirt and collar. His appearance was called a pirate look (pirate style). However, a typical style Nadal was changed in the year 2009.

Break tradition
Variations in the arena of tennis costume was developed in the 1990s. This is because the sports equipment manufacturers began to make interesting designs. Moreover, fashion magazines also began to make the athlete as a star.

However, in the tennis fashion revolution has happened before in the 1920s, through a French tennis player, Suzane Lenglen. Lenglen dared to break the old tradition as the daughter of tennis player corseted costume.

Not only that, the costume worn Lenglen, the French designer, Jean Patou, more like a ballet clothes. Lenglen wore knee-length skirt overalls, with a sleeveless cut at the top. As an accessory, Lenglen wore headbands of cloth wrapped around. A clasp of diamonds into the details of this band, in addition to working to strengthen the loop.

Entering the 1950s, the color revolutions occur when Ted Tinling dress Joy Gannon made with purple hem. Although only at the seam, it broke the color variation of the tradition that the costumes should be all-white tennis.

Daughter’s curves more visible players in the era of the 1970s as a tennis costume becomes shorter and fit the body. In the 1980s, fashion in tennis clothes emphasis on material, a material that can “breathe”, in other words, comfortable to wear.

Since the 1990s until now, increasingly in the arena mode variatifnya tennis became part of the business competition sports equipment manufacturers. For now not only the Nike (USA) and two German products, Adidas and Reebok, which sponsored the players.

Since 2007, products from China began to compete with Nike, Adidas, and Reebok. Ivan Ljubi?i? became the first professional tennis player who signed for Li Ning. After that, there’s Jelena Jankovic in collaboration with Anta since 2009. China is keen to see the market although some still use the product petenisnya the U.S. and Europe.

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